This past weekend I was in the greeting card section in Publix looking for a Valentine card. I read card after card, trying to find one that was not goofy, or sappy, or corny, or inappropriate. All these cards expressing love, and I felt they were missing the point.
Now, I realize Valentine’s Day is a commercial extravaganza buoyed
by red hearts, balloons, fluffy sentiments, chocolate, and champagne, but on a
year in which Valentine’s Day and Ash Wednesday collide, in which the Hallmark
trappings of hearts and balloons are juxtaposed with the introspection and
sacrifice of Lent, every card I picked up seemed lacking.
I was flailing about on the surface when I was looking for
depth.
Then came the Super Bowl which, according to a Nielson
rating, made it the most viewed telecast since the moon landing in 1969. Headlines
proclaiming TOUCHDOWN! did not refer to an event on the football field
but to you-know-who’s airplane which had landed in time for kickoff. Instagram
offered us glimpses of football players, dressed to the nines by their stylists,
swaggering into the stadium with their bling, designer clothes, and Hollywood
sunglasses. Even our president entered into the hoopla with an official White
House announcement that he had joined TikTok.
In the words of a social commentator, we have become a
society that likes to be entertained. What does this mean? We are inundated
with the glitzy, glamorous, loud and outrageous—all offering a reality that is
not real.
As I type this, two days after the Super Bowl and on the eve of both Valentine’s Day and Ash Wednesday, it is not lost on me that True Love is not found in the greeting card section, nor is it in the post-game kiss between a football player and a pop star. Instead, it is found in the absence of what society offers.
Because what society offers is Valentine’s Day, when what it needs is Ash Wednesday.






